verve: in bloom

I had the pleasure of speaking to the Willamette Valley American Marketing Association today about making the business case for social media. What a great group!

If you’re interested, here’s my presentation: (technical note, it’s a quicktime movie, but it’ll advance like a slide show and links should be live)

Notes from slide 4:
90: Percent of US Adults who are online.
70: Percent of online users who read, watch or listen to social media
20: Percent of customer (worldwide) who trust advertising (vs. 90% who trust recommendations from friends)
66: Percent of people who have joined a social network
56: Percent of customers feel better about companies and their brands when they can interact with them through social media.