• Posted on: April 26th, 2009
  • By: Kelli Matthews
  • Under: Social Media

Capture Your Customers’ Stories

Image by Getty Images via Daylife

You know there are thousands of stories about all of your products. The guy that is creating the cork “art car” in Texas, the race car driver in the northeast, the skateboarder in San Francisco and the eco crafters in Washington, DC.
Focus on tapping into the networks where these people [...]

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  • Posted on: April 25th, 2009
  • By: Kelli Matthews
  • Under: Social Media

Building Online Community, One Conversation at a Time

Image by ogimogi via Flickr

Building online communities takes time and effort. Most communities can’t sustain themselves, particularly early in their growth, without a concerted effort from an organization’s community manager. However, some basic tenets of community apply and if you stick to some best practices, you’ll be more likely to achieve success.

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