Don’t Fear the Negative

I was recently invited to give an overview of social media to a small nonprofit that was launching a blog. At the end of my presentation, the management discussed at some length what the process would be for responding to a negative comment.The solution they came up with – involving several layers of approval – [...]

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Check Your Blog’s Vital Signs

Starting a blog for your company or organization is one thing, keeping it healthy is quite another. What are the vital signs that you should look for?
Jeremiah Owyang of Forrester Research offers several vitals that are important for success. The categories are his, and you can find his ratings on the post above, but I’ll [...]

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