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	<title>verve: in bloom</title>
	<link>http://vervenorthwest.com/blog</link>
	<description>public relations + graphic design</description>
	<lastBuildDate>Wed, 02 Jun 2010 03:57:12 +0000</lastBuildDate>
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	<item>
		<title>Get Real! Sustaining Social Media Through Smart Planning</title>
		<description><![CDATA[The secret to social media success? Well, there&#8217;s no single secret, but in my experience, being realistic about the commitment it takes to do social media right is extraordinarily important to sustaining this aspect of your marketing and communications for the long term.
I often approach strategies and tactics in three stages: ramp-up, core activities and maintenance. [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=189</link>
			</item>
	<item>
		<title>We&#8217;re Serious &#8216;Bout Bizness</title>
		<description><![CDATA[Amy &#38; I recently had new photos taken by the talented Jason Miller (also Amy&#8217;s husband) for our soon-to-be-launched website. We just want you to know we&#8217;re serious&#8230; serious &#8217;bout bizness.

I also had a hard time figuring out what to do with my hands, a la Will Ferrell in Talladega Nights.

Okay, so maybe not so [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=196</link>
			</item>
	<item>
		<title>Video Can Illustrate, Simplify</title>
		<description><![CDATA[Fighting wildland fires is a complicated business. Government agencies, private contract companies, elected officials, communities on the urban-rural interface&#8230; and the list goes on. Verve works with the National Wildfire Suppression Association regularly to help this association tell its story to all these audiences. This year, the strategic plan included producing a video to help [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=187</link>
			</item>
	<item>
		<title>Want to Intern at Verve? Here&#8217;s the Scoop!</title>
		<description><![CDATA[Verve is looking for a summer intern to work with us. We&#8217;re a (very) small agency with a handful of local and regional clients. Interns will work primarily with me (Kelli) on public relations, marketing communications and social media projects.
What I look for:

Self-driven: this is a must. I&#8217;m not often in an office and need [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=183</link>
			</item>
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		<title>Social Media for Nonprofit Development Pros</title>
		<description><![CDATA[Had a great time chatting with the folks at the Emerald Valley Development Professionals group. Below is my presentation (via Prezi)


EVDP Presentation on Prezi


]]></description>
		<link>http://vervenorthwest.com/blog/?p=180</link>
			</item>
	<item>
		<title>Perception is Reality</title>
		<description><![CDATA[The first week of March I had the pleasure of presenting at the National Wildfire Suppression Association at its annual conference in Reno, Nevada.
My topic was reputation management and I looked at it by asking the attendees thinking to think about reputation as the sum of the perception&#8217;s of individual members of your audience.
Here are [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=175</link>
			</item>
	<item>
		<title>Building Blocks for Success: Albany Young Professionals Kick-Off</title>
		<description><![CDATA[A couple of weeks ago I had the privilege to help kick off the Albany (Oregon) Young Professionals Network. I was asked to speak about &#8220;building blocks for success.&#8221; This created a moment for me to step back and think about those building blocks that have contributed to my success. The journey is by no [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=172</link>
			</item>
	<item>
		<title>Local Food Connection 2010: Presentation &amp; Resources</title>
		<description><![CDATA[Thanks to Local Food Connection 2010 for the invitation to speak! Below you&#8217;ll find the presentation &#38; some of the links and resources I recommend.
 &#62;
- resources
http://eatwellguide.org/i.php?pd=CultivatingTheWeb
http://business.twitter.com/twitter101
http://delicious.com/kellimatthews
- books
Groundswell by Charlene Li &#38; Josh Bernoff
Secrets of Social Media Marketing by Paul Gillin
The New Rules of Marketing &#38; PR by David Meerman Scott
Tactical Transparency by Shel Holtz [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=167</link>
			</item>
	<item>
		<title>Five Ways to Support Your Favorite Fan Page</title>
		<description><![CDATA[Facebook fan pages. An amazing tool for connecting your audiences online and having conversations. Yay for conversations! However, growing your fan base organically when you&#8217;re a small nonprofit or a local business can be hard to do.
To begin, have a fan page, not a group page. Facebook created fan pages long after group pages were [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=152</link>
			</item>
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		<title>Why I Don&#8217;t Link My Social Media Profiles</title>
		<description><![CDATA[[Cross Posted at PRos in Training]
It seems like a good idea. When you update Twitter, why not update Facebook automatically&#8230; and while you&#8217;re at it, how about LinkedIn?
To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it&#8217;s important to think about [...]]]></description>
		<link>http://vervenorthwest.com/blog/?p=150</link>
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