The first week of March I had the pleasure of presenting at the National Wildfire Suppression Association at its annual conference in Reno, Nevada.
My topic was reputation management and I looked at it by asking the attendees thinking to think about reputation as the sum of the perception’s of individual members of your audience.
Here are [...]
I had the pleasure of chatting today with the Oregon State University Extension Service staff about blogging. This was the slideshow from my presentation. Enjoy!
Once, as an organization or an individual, you’ve committed to blog, you’ve committed to dialogue and to discussing things that you and your readers find important.
This week, Paul Gillin wrote a post about corporate blogs that were not tackling the tough issues of the financial crisis on Wall Street. A sampling:
Kodak’s Thousand Words blog posted [...]
David Meerman Scott’s book The New Rules of Marketing & PR has a terrific case study on The Concrete Network – a Web site that is full of great content about a topic as “mortar” (as in bricks and mortar) as you can get… concrete. To build traffic and increase search engine results, the site [...]
The Register-Guard (Eugene, Ore.) last week had a story on the front page of the business section screamed the headline, “Violations Briefly Close BowTech.” Yikes! Any disruption of normal business operations is considered a crisis. So, this, my friends, was definitely a crisis. Apparently BowTech had some major building and fire code violations to [...]
The blogosphere is enormous. To really be able to reach your target audiences takes thoughtful planning and execution. When you connect through blogging and other social media tools, it’s possible to build meaningful dialogue and deeper relationships with your target audiences.
The single most important thing about blogging, I’d suggest, is to post regularly. If you’re [...]
Rewind 50 years, or 20 or even just 10. How many people could you expect to have a conversation with in your lifetime? How wide would your circle of influencers – or influenced – be?
Through web-based tools like blogging, social networks (Facebook or MySpace) and twitter, the possibilities for conversation have increased exponentially.
I thought I’d [...]