The secret to social media success? Well, there’s no single secret, but in my experience, being realistic about the commitment it takes to do social media right is extraordinarily important to sustaining this aspect of your marketing and communications for the long term.
I often approach strategies and tactics in three stages: ramp-up, core activities and maintenance. [...]
Facebook fan pages. An amazing tool for connecting your audiences online and having conversations. Yay for conversations! However, growing your fan base organically when you’re a small nonprofit or a local business can be hard to do.
To begin, have a fan page, not a group page. Facebook created fan pages long after group pages were [...]
[Cross Posted at PRos in Training]
It seems like a good idea. When you update Twitter, why not update Facebook automatically… and while you’re at it, how about LinkedIn?
To me, each of these tools serves a different purpose and therefore needs different content. Certainly there is overlap in many instances, but it’s important to think about [...]
I had the pleasure of speaking to the Willamette Valley American Marketing Association today about making the business case for social media. What a great group!
If you’re interested, here’s my presentation: (technical note, it’s a quicktime movie, but it’ll advance like a slide show and links should be live)
Notes from slide 4:
90: Percent of US [...]
I had the pleasure of being part of a panel on KOPB’s Think Out Loud the morning of October 6. The topic was using social media in local government.
A few key points I think came out of the discussion (based on feedback I got from people):
Organizations must be deliberate and approach social media thoughtfully and [...]
Social Media Boot Camper & friend, Kristina Ender, posed this question to me and a couple of other social media pros recently via Facebook.
The Church of the Sleeping Dog has a website and a FB fan page. The Church has numerous groups, i.e. the choir, the youth group, the mission committee, etc. These groups each [...]
Image by Getty Images via Daylife
You know there are thousands of stories about all of your products. The guy that is creating the cork “art car” in Texas, the race car driver in the northeast, the skateboarder in San Francisco and the eco crafters in Washington, DC.
Focus on tapping into the networks where these people [...]
Image by ogimogi via Flickr
Building online communities takes time and effort. Most communities can’t sustain themselves, particularly early in their growth, without a concerted effort from an organization’s community manager. However, some basic tenets of community apply and if you stick to some best practices, you’ll be more likely to achieve success.
Last week was full of opportunities for me to share my passion about social media. On Thursday I spent the afternoon with the lovely ladies of the Oregon Association of Child Care Directors talking about the basics of social media.
Below are my slides. You can download them by clicking on the little people in the [...]
I had the pleasure of speaking to the Professional Women’s Forum, a terrific group of… um, professional women. In addition to the obvious make-up of the audience, I’ll say that it was a great way to spend my lunch. Smart, savvy women inspire me.
Of course, understanding and getting involved with Facebook, Linkedin and Twitter is [...]