We’ve all heard the stats. Businesses who continue marketing during down economic times emerge stronger on the other end than those who do not. A recent article in the Harvard Business Review by John Quelch included this:
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve [...]
Starting a blog for your company or organization is one thing, keeping it healthy is quite another. What are the vital signs that you should look for?
Jeremiah Owyang of Forrester Research offers several vitals that are important for success. The categories are his, and you can find his ratings on the post above, but I’ll [...]
As a designer, one of the most challenging aspects of my job is keeping up with technology and design trends. How do I stay inspired? How do I keep up with changing software? How do I stay connected to an ever-changing industry?
It would be easy to just fall back on traditional design methods, producing safe [...]